action sound motion emotion
This gem was uttered in response to the mere mention of Macromedia Flash. To capture the spirit of this filth, say it with pauses between each word and throw in two "finger guns". If you are unable to pull it off, be very happy -- because only the lowest form of septic-swilling corporate trash can manage it. This apparently captures the spirit of animation on a web site, but is about as inspiring as a marketing prick using "sexy" to describe something. Thanks, now I need a shower.